About
PV Public Relations

We are a boutique agency representing actors, musicians and television personalities. We create strategic publicity campaigns that are both creative and unique to further each client’s ‘brand’ and increase their visibility.

Our extensive experience coupled with our strong media relationships provides us the ability to create successful campaigns. We use the elements of traditional media-print, radio, electronic press-coupled with new media-online, social media. Blogs, Facebook Live forums etc.-to gain maximum exposure. Additionally, we escort our clients to all major red carpet premieres, award shows [as guests or as presenters] and charity fundraisers to ensure our clients are taken care of.

We also arrange meetings with agents, managers, casting directors and production houses (for our clients who have their own projects for development). We believe in being personally involved with each client and our passion extends to many initiatives outside the scope of PR to help meet the goals of our clients.

President and CEO

Penny Vizcarra began her entertainment career as a marketing executive at MGM/UA and Paramount before joining the creative team at Twentieth Century Fox under the leadership of Peter Chernin. Leveraging her extensive industry experience, marketing expertise, and strong media relationships, she transitioned into public relations, where she quickly built a reputation for creating impactful publicity campaigns and elevating celebrity brands.

In 2017, she founded PV Public Relations, a boutique firm specializing in public and media relations, brand partnerships, and artist management. Working closely with talent and their representatives, Penny develops strategic campaigns designed to achieve both immediate and long-term career goals. PV Public Relations serves clients nationwide from offices in Los Angeles and New York.

Based in Los Angeles, Penny is an active supporter of numerous charitable organizations and lives by her personal motto: “Pay It Forward.”

NY Partner

Dina White is a New York-based public relations professional with more than 25 years of experience in media relations, specializing in television, celebrity and pop culture, sports, and book publicity. Throughout her career, she has led publicity campaigns for programming, talent, and executives across some of the industry's most respected networks and platforms, including AMC, NBC, CBS, USA Network, Apple TV+, Hallmark Channel, Bravo, PBS, Nat Geo, and more.

Known for her expertise in national and local television bookings, Dina has also spearheaded successful book publicity campaigns for high-profile authors and media personalities, including Daymond John, Lori Greiner, Tony Dungy, Zach and Julie Ertz, Tamsen Fadal, Stephen J. Cloobeck, and Dr. Partha Nandi.

She currently serves as a publicity consultant for Krupp Agency, focusing on book publicity, and Smithhouse Strategy, where she specializes in television, entertainment, celebrity, and pop culture accounts. Dina holds a B.A. in Journalism with a minor in Public Relations from Lehigh University.